Existing brand Our client's brand was summarised in the sentence "Failing to build my personal brand". This brand statement spoke of authenticity in a world of image and AI. Recommendations for strategy We were engaged when our client was kicked off X/Twitter for no apparent reason . The brief was to come up with ways that our client could engage in social media in the light of the decline of Twitter/X and the fragmentation of platforms. Our client tells us that since their first serious use of computers they have filed things as "work" and "play", for example, in their subscriptions of their RSS reader. This concept gives us as a steer for how our client can present themselves in the social media sphere. So we recommend they spread their time between two platforms - Mastodon for work and BlueSky for play. This follows the pattern they use in their blogging - manypies.paulmorriss.com for technical/work related blogging and little-bits.paulmorriss.c...
I've been tagged by Keith (aka adactio) , not personally, but figuratively. Only by answering these questions can I close the browser tab with his post on it. Why did you start blogging in the first place? Because I enjoyed reading other blogs and I wanted to join in. I love the idea of publishing to the world. What platform are you using to manage your blog and why did you choose it? Have you blogged on other platforms before? I use Google's Blogger. It's a bit of a backwater, and doesn't get much love from their developers, inasmuch as they're not developing the platform. But it's free though, and I can use my own domain name. Before that I used Dave Winer's editthispage.com. More on my 20 years of blogging post , which I wrote 6 years ago. How do you write your posts? For example, in a local editing tool, or in a panel/dashboard that’s part of your blog? The latter. When do you feel most inspired to write? If you look at the list of articles you'll s...