Last night I went to the cosy little bookshop Books on the Heath in King's Heath, Birmingham . Marc Burrows was speaking about his new book Mistletoe and Vinyl - The story of the Christmas No. 1 . I've been getting Marc's newsletter since 2019. The Twitter algorithm served up a tweet in which he said he was writing a book about Terry Pratchett, one of my favourite authors, and of course I subscribed. He's been touring various bookshops, libraries etc. talking about this new book. He spoke for almost an hour, off the cuff, entertaining and engaging. The importance of being a number one at Christmas for an artist is a uniquely British phenomenon. He took us back to when Jesus' birth celebration was moved to the 25 December in 336, during the reign of Emperor Constantine. This was so that it was the same time as the cultures around were celebrating some sort of festival in the depths of winter. Singing and drinking are a part of all these celebrations. Fast forward to...
Existing brand Our client's brand was summarised in the sentence "Failing to build my personal brand". This brand statement spoke of authenticity in a world of image and AI. Recommendations for strategy We were engaged when our client was kicked off X/Twitter for no apparent reason . The brief was to come up with ways that our client could engage in social media in the light of the decline of Twitter/X and the fragmentation of platforms. Our client tells us that since their first serious use of computers they have filed things as "work" and "play", for example, in their subscriptions of their RSS reader. This concept gives us as a steer for how our client can present themselves in the social media sphere. So we recommend they spread their time between two platforms - Mastodon for work and BlueSky for play. This follows the pattern they use in their blogging - manypies.paulmorriss.com for technical/work related blogging and little-bits.paulmorriss.c...