I admire the PR firm that took on pirates. I imagine it went something like this: "Ahoy!, we're pirates, we'd like t' improve our image." "Just so I can understand how best to help you, can you tell me what your core business is?" "Piracy." "I see. How would you define piracy?" "Stealin' from other people." "Any other related activities?" "Kidnappin' sometimes, sinkin' ships, fightin'. Surprisin'ly always a bit o' fightin' with t' stealin'. Sometimes a bit of killin'." "But stealing is your core business?" "Yes." "Hmm, that is generally what most people think of when they think of pirates. You haven't given us much we can go on really if you want an improved image." "Some people say our accent be charmin'." "You're right, that is maybe something we can work with." At this point a second ...
Yeah, er.... stuff.