Existing brand Our client's brand was summarised in the sentence "Failing to build my personal brand". This brand statement spoke of authenticity in a world of image and AI. Recommendations for strategy We were engaged when our client was kicked off X/Twitter for no apparent reason . The brief was to come up with ways that our client could engage in social media in the light of the decline of Twitter/X and the fragmentation of platforms. Our client tells us that since their first serious use of computers they have filed things as "work" and "play", for example, in their subscriptions of their RSS reader. This concept gives us as a steer for how our client can present themselves in the social media sphere. So we recommend they spread their time between two platforms - Mastodon for work and BlueSky for play. This follows the pattern they use in their blogging - manypies.paulmorriss.com for technical/work related blogging and little-bits.paulmorriss.c...
Yeah, er.... stuff.