I've almost finished Naked Conversations, which isn't as racy as it sounds. I've read most of it on the book's blog, as it has been written, so there weren't any major surprises. As an aside though, it did seem somehow longer on the page. Maybe I skip more words when I'm reading on the screen.

Their premise is that almost every company should blog. I'm skeptical (or sceptical, I'm never sure) that every company is interesting enough, or even almost every. However their well researched arguments are beginning to win me over. There's a lot of interview material, with a wide range of people - even those that disagree with them on some points.

There's a major blunder on human geography in one chapter, where they describe the British Isles as consisting of Ireland and England. I think a bit of research is needed on how the Republic of Ireland, Northern Ireland, England, Scotland and Wales fit together.

Shel told me that (name dropper!) they were making some of the anedcotes more current, as the fact that the book was written over a number of months shows. This being a galley proof, it says things like "as at August 2005" which was only two months ago - this is strange to read because books are normally months or years out of date.

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